Tag Archives: promotion

Author Share – Interviews and Guest Posts

Author Share black letters

 

Welcome to today’s Author Share about Interviews and Guest Posts. As a relatively new author, I still have a lot of questions about promotion. I’m still not very comfortable with self promotion, but do quite enjoy doing interviews and guest posts. And I love promoting other authors. Which led me to this week’s Author Share questions. I have invited two amazing authors, who are also fantastic at promoting other authors. Tara Finnegan and Maddie Taylor are here today to share some of their experiences. Thanks for joining me today, ladies. Let’s jump right in!

Katherine Deane: Ok, let’s start with the basics. What is the difference between an interview and a guest post ?

Tara Finnegan: Good question. I would say an interview is led by the questions or topics the interviewer wants to deal with, a guest post is led by the guest. So to put it in terms we understand an interview is almost D/s compared to guest post  which is more a vanilla “how do you like it, honey?”

Katherine Deane:  Great comparison! So the host / hostess really doesn’t have too much involvement with a guest post, correct?

Tara Finnegan. That’s the way I see it. The host may have specific requirements or a preference for a particular topic etc, but the general structure of the post will be up to the invitee. Although I stand to be corrected by Maddie on that. (Or even better again, if she can get some of her hot Doms from Club Decadence to correct me I’ll be very obedient in begging her pardon)

Maddie Taylor:  A guest post to me is pure, unadulterated promotion–blurb, excerpt, buy links, yada yada yada. A necessary evil and if done well can tease and leave the reader hungry for more.  So hungry that they pop on over to Amazon for a satisfying one-click snack.  LOL.  Bragging some may say, it’s true, but we all have to promote in this business, like a commercial, and get the word out.  I like interactive so much better because the reader can learn some very interesting tidbits about the authors the like.  Some, I have found, are much more forthcoming than others, to the point of exhibitionism.  Others are closed mouthed and you have to play dentist and pull it out of them one yank or key stroke at a time. I learned to ask open ended questions so I didn’t get yes/no answers.  Either way, Tara,  thanks for the shameless plug.  I have a few single Doms left at The Club who could help get to the bottom of your correction.  Do you prefer Master Sean or Lil T?  Name your Dom and I’ll send him straight over

Tara Finnegan: I’ll leave that choice in your capable hands, Maddie. I am sure one is as hot as the other, if you created them.

Katherine Deane: Mmm, I would like to stand corrected too! Or OTK corrected? 😉

Maddie Taylor: OTK, paddles, floggers, whips and canes are all possible, dear Katherine.  It all comes down to the degree of correction that is required.

Katherine Deane: LOL, Maddie, I’ll keep that in mind 🙂

Does one take longer than the other for either party (the host or the guest)?

Maddie Taylor: Aww!  She got serious again, what a sad turn.   Okay, I’ll  straighten up and be good, for now.

Katherine Deane: It’s sad, but someone has to keep the original conversation going. More wonderful spanky talk later 🙂

Tara Finnegan: My experience is that interviews tend to take longer for both! Obviously, the interviewer will have to come up with the questions, read the replies and then tweak the flow a little, whereas with a guest post, the host only has to copy and paste, checking links and formatting work.

Even the invitee will probably spend more time answering specific questions than they would on a guest blog.

Katherine Deane:  And in the case of an Author Shares, there is a lot of back and forth and tweaking, eh? 😉

Even though there is more work for one, is one better than the other? What are the pro’s and con’s for each?

Tara Finnegan: I’ll be interested to hear Maddie’s opinion on this as she does regular interview spots, and probably has it down to a fine art. In fact I don’t do half enough of them as I’m a bit of a lazy blogger, and quite happily go with what the visitor wants.

Maddie Taylor:  Thanks for mentioning it, Tara.  I have what I call Maddie’s Intimate Authors Corner on my weekly blog; Wicked Wanton Wednesday.  I ask my guests if they would participate in the interview and have a long list of questions, both serious (related to writing) and fun stuff (intimate questions like favorite spanking position).  To make it worthwhile, I ask them to answer at least 5 questions of their choice.   This gives my shy guests a chance to stay clear of the more personal questions and those inclined to let it all hang out a chance to do so.  Some answer all 25 questions quite graphically and in great detail.  Those are the guests I really enjoy.  Naughty me!  But to each his/her own.

Katherine Deane: Is there a protocol for getting hosted on someone’s blog?  Do I, as an author with a new book, just go out and ask? Or do I wait for someone to offer? Or is there a happy medium?

Tara Finnegan: Hmm, I don’t really know the answer to this. I think it’s ok to put out a post and issue a general request. Anyone who can fit you in, will. Those who have a full schedule don’t feel under pressure, as you haven’t contacted them directly. I find people tend to be very generous in offering blog days if you ask.

Maddie Taylor: I usually book a month in advance for my Wednesday spot, put out a call for guest spots and authors IM me.  When it’s my turn, I’ll usually go to former guests and see if they have a space for me.  So as a hostess and a guest, I guess you could say I go both ways.  LOL  Speaking of which, Katherine has a post coming up on my blog on July 22nd.  When are you dropping by, Tara????  See how easy that is  🙂

Katherine Deane:  Holy cow, Maddie, you are good at this!

Should I offer something in return? (copy of the book, space on my blog for one of their releases?)

Tara Finnegan: I think it is polite to offer a return date, even if you leave it an open date that they can call on you for in the future. There should be no need to offer a copy of the book, unless you are actually asking them to review it for you. I honestly don’t think anyone would expect that. Remember how many of their books you have bought in your lifetime 🙂

Maddie Taylor:  I agree with Tara, returning the offer is the polite thing to do. I usually stay away from offering a free book for a review because I think a reader should be under no obligation to give a good review in return for a freebie.  In this biz, I think we have to be prepared for any reviews, the good, the bad, and the ugly.  I let my publisher handle ARC’s in exchange for honest reviews.

Katherine Deane: Ooh, good point. Can you actually ask someone to review your book in addition to the promo- (in exchange for a free book?), or is that rude since you are already asking them to promote you? Is there a protocol on this?

Tara Finnegan: Again I don’t know if there is a protocol. What I’ve done in the past is if someone says they are going to read it before the interview/ blog day and post a review as part of the post, then I might offer a copy. I have never asked anyone to review for a blog post. Maddie may have more of an idea, as she has so much more experience than I.

Maddie Taylor: I’ve always wished there was a New Authors 101 class out there that would cover all of this, offering helpful tidbits on social media, how to promote your books, how to blog, what is expected of me, etc…  Wouldn’t that have been helpful, Tara?  I do try to reach out to new authors and offer advice if they are interested.  I had to learn as I went and so many experience authors helped me along the way that I think helping newbies is paying it forward.

 

Katherine Deane:  A new author’s 101 sounds very helpful!! I am very thankful for all the help my fellow authors gave me as well. 🙂

Can I post on my own blog or another person’s blog, on the same day I am being promoted by the other blogger, or is this considered rude?

Maddie Taylor: This has happened to me before because I am terrible with a calendar.  I’ve double booked and been double booked.  It didn’t bother me either way.  I say just give each blog equal time that day if it happens.  Also, I have offered the ‘double bookie’ a different date if they’d like.  That is how Tantalizing Tuesdays began on my blog… Sh… don’t tell anyone.  LOL

Tara Finnegan: Lol, I’m like Maddie, as in I don’t really keep a calendar. But also, I think the first couple of weeks of a release it’s really important to spread the word as much as you can, so I think doubling up then is fair enough. It’s marketing.

Katherine Deane: You ladies are awesome at what you do, on both the author side and the promoting side. Thanks for sharing your experience with me today. 🙂

***

From what I have taken from today’s post, author promotion is not just a one person job. It takes a team of supporters. It also seems like the wonderful old “back scratching” way of doing things. Or the golden rule. However you want to coin it. 🙂

There are several different ways of conveying the message, to give everyone an opportunity to see something different without getting bored.

And with a little respectful support, and willingness to help each other, the word will get out.

Thanks for stopping by today for Author Share  – Interviews and Guest Posts. I would love feedback. What do you prefer to read as far as promotion goes? Any other tips or suggestions?

🙂

***

Today’s hostesses:

Tara Finnegan:

Blog:http://tarafinneganromance.blogspot.com

Facebook page: https://www.facebook.com/TaraFinneganRomance?ref=hl

Twitter:https://twitter.com/TaraFinnegan6

Amazon page: http://www.amazon.com/Tara-Finnegan/e/B00CQ7L6G2/ref=sr_ntt_srch_lnk_1?qid=1405880383&sr=8-1

Maddie Taylor:

Blog : http://maddietaylorromance.blogspot.com/

Facebook: https://www.facebook.com/maddie.taylor.121772?fref=ts

Twitter: https://twitter.com/MaddieTWrites

 

Author Share – Tweeting

Author Share black letters

 

Thanks so much for joining us for today’s installment of “Author Share”. Normandie Alleman, Kathy Batts, and Sheri Savill are here to talk with me about the fabulous (and very confusing to me!) world of Tweeting. Now, I’ll warn you, I have only been tweeting for a few weeks now, and am in way over my head. I like to just retweet what everyone else says, and call it a day. I don’t know the proper lingo (Thirsty Thursday and Fed-up Friday sound good to me!) I’m about to be schooled by these amazing women. Enjoy the ride! 🙂

Katherine Deane: Thanks for joining me ladies. So, let’s jump right in. What is tweeting, and why is it used by authors and readers?

Kathy Batts: Twitter is an online social networking and microblogging service that enables users to send and read short 140-character text messages, called “tweets”. Registered users can read and post tweets, but unregistered users can only read them. Authors use them to get information out to their readers about what’s new, books, events, giveaways, and just to be social and keep in touch.

Katherine Deane: How do I tweet properly without being excessive or annoying?

Kathy Batts: I would do them every half hour/ hour, because if you do it too much, then you become annoying to other people.

Sheri Savill: On being annoying in Twitter, God yes, Twitter can be über-annoying and the jury is out as to whether people even read the all caps ME! ME! ME! tweets anyway, right? I don’t. But I’m a people person. Heh.

Kathy Batts: Put out different content in your Tweets. Don’t use the same ones a million times because then people will unfollow you.

Sheri Savill: I won’t just unfollow you, I will make a voodoo doll of you.

Katherine Deane: What are my choices?

Kathy Batts: You can Tweet manually, or you can use different apps or programs to help automate/schedule them to do a bunch at once if you have a lot of information to get out to people, or if you are busy and don’t have a lot of time. I’m sure there are loads of different options out there, but I have used HooteSuite. There is a regular and paid versions depending on how many Streams you want to attach to you Twitter. The unpaid version you can do five. A Stream counts as a Twitter account, Facebook page, and an Author page on Facebook, etc. And I’ve used that, but I usually use the Hootlet that lives in your browser. Hootlet only works with the Google Chrome browser, so if you use IE, then I would use the HootSuite instead. I like the Hootlet, since if I see anything I want to share, I don’t have to open a program or app, I just click on the owl in my browser.

http://www.hootlet.com/

https://hootsuite.com/products

Katherine Deane: Can you explain buffer app? That is the one I have started using.

Kathy Batts:  https://bufferapp.com/faq#

I haven’t used it really, but I know people that do, and it’s useful to them. Sheri Savill wrote a blog post about it, touting its uses. I love Sheri, she is the best! She knows how to crack me up and be informative at the same time. So you can stop at Sheri’s to learn something new and have a giggle.

http://sherisavill.com/techkink-2/

Sheri Savill: Thanks Kathy, for the kind words! Wow. Means a lot to me. It’s a series I’m kinda doing here and there, calling it TechKink. For authors.

Let me add a plug for my favorite iPhone app, TweetBot. I’ve tried them all, and it’s a personal preference, but TweetBot is by far my fave. You can mute people “forever” rather than unfollow them, for one thing. Not that people are annoying. Heh.

Katherine Deane: What is TT and FF?

Kathy Batts: Translated tweet. #FF stands for “Follow Friday.”

http://mashable.com/2013/07/19/twitter-lingo-guide/

Sheri Savill: There’s also “MT” which is “modified tweet.” Which you can Google.

Katherine Deane: Do I need to reply when people retweet mine or tweet about me?

Kathy Batts: I think it’s only polite to reply when someone tweets about you or tweets yours. The thing with using Triberr is that tons of people are sharing your tweets and it’s hard to thank everyone for that. People are on Triberr to get their information out there to everyone and share yours too.

Katherine Deane: What is Triberr?

Kathy Batts: There is nothing worse than writing a blog post that nobody reads. Triberr solves that problem for bloggers by developing a community of sharing and support with other bloggers.

Triberr is a new and better way to grow your blog’s readership. It’s better because it connects like minded bloggers who are interested in reading and supporting each other. This core community, or Tribe, is the secret to a successful blog.

http://help.triberr.com/faq/

http://help.triberr.com/

Sheri Savill: Triberr drove me insane, though. YMMV.

Katherine Deane: What are the pros and cons for automating your tweets?

Kathy Batts: I think it’s for people that want to schedule it and forget it, so if they are busy, they don’t have to worry about getting information out to people since it’s already there. I would have Jolynn use Buffer so she could do her tweets when she has time, and won’t feel rushed. She’s always working and when she gets home she wants to have her bath, hot tea with honey, and a foot rub.

Sheri Savill: Seriously, endless promo tweets and no live interaction, ever, on Twitter, is annoying and alienating. Just my opinion. Automation is great, and perhaps necessary, these days, but never lose sight of the end-user … real live people, reading your words. Even if it’s just a couple of them (in my case). Moderation, perhaps.

Katherine Deane: Can you please give a few examples of how to tweet properly using a blog post, review, or quote from a book as examples?

Kathy Batts: I attached a jpeg that I did for Jolynn this morning for an example. And also one of Normandie Alleman’s tweet of her Author Spotlight on Jolynn’s blog. I like Normandie’s a lot. You can also embed a tweet into your website or wherever HTML is supported. The code to embed it is below. If you have Blogger or WordPress, go to make a post, and click on text, not visual. Paste it on your post, and click back to visual. Put a title heading for your post and a note in the post, if you want, and click publish.

e.g.

Erotic Romance that’s Rated Arrggh! Check out my Author Spotlight at @JolynnRaymond ‘s Place today. http://t.co/ABxiwIND51 #BDSM

https://support.twitter.com/articles/215585-getting-started-with-twitter#

How to get started:

https://dev.twitter.com/docs/twitter-for-websites

Grab or make your own button for you website and how to embed a tweet:

https://about.twitter.com/resources/buttons#follow

And here’s a jpeg of how to start making your own custom buttons. You have to know how to use HTML to embed it in your website or blog.

Katherine Deane:  Perfect! Thanks so much, Kathy and Sheri! You ladies are awesome for sharing your time and knowledge for this post. 🙂

Normandie Alleman has written up a very informative piece, called “Tweeting 101,” and she is sharing it with us today. Thanks, Normandie!

*****

Thanks Katherine for asking me to talk about tweeting. Twitter is one of my favorite social media outlets. In my previous career I ran a lifestyle blog and used twitter as one of my major marketing tools. I found countless customers and made significant sales through Twitter alone so I can personally attest that you can make money from your Twitter feed. How? By interacting with your followers and building relationships with them.

Will this happen if you automate your tweets and never interact with your Twitter followers? NO. Remember if you aren’t social, you’re not using “social” media to your best advantage.

If all you ever do on Twitter is post a lot of links, and you don’t respond or interact with others all you are doing is standing there shouting at people. If your whole twitter feed is a bunch of people shouting at each other screaming “Look at me! Click MY link!” then who is actually clicking the link? Not a lot of people.

This is why so many people say, “I never get anything out of Twitter.” The truth is that you get out of it what you put into it. I have made friends from all over the world through Twitter, some of them I count as good friends. One helped me through my divorce with our daily twitter conversations. I helped one Twitter friend in South America with funeral arrangements for her father in the United States. I can’t tell you how good that made me feel to help her while she was in a rainforest freaking out about what to do. I once made a sale of over $60,000 basically over Twitter. These events would never have occurred without starting a conversation and getting to know people. On my author account, which is relatively new, I recently met someone whose unique circumstances will make her an invaluable resource as I research a future novel. If you open your mind, the possibilities with Twitter are endless.

As an author I find Twitter more difficult to navigate than I did as a blogger. Blogging, by its very nature is interactive. Being an author really demands that you closet yourself and actually write. We care what our readers think, but if we spend all day chatting about it we’ll never get that book written. I’m not suggesting that you spend all day talking to people on Twitter, but you do need to talk WITH them. Not AT them.

My advice for authors is to try to interact with at least one other person in a personal way on Twitter every time they get on Twitter, or once a day. And I don’t mean another author you’re already friends with. Preaching to the choir is not growing your audience. For that you have to reach out, ask questions, get to know new people. If you respond to someone’s tweet that they’ve been stuck in traffic for over an hour or that they’re having surgery tomorrow – then the NEXT time they see one of your tweets about your latest release they will think of you as a human, a caring person, their Twitter “friend” and not just someone else shouting “Look at me!” and they’re more likely to click on your link.

***

Thanks so much, Normandie! I’m so glad everyone mentioned the human side of tweeting. I am a very social gal, I need feedback and conversation. Knowing that there is more to it than just aimlessly throwing out a ‘less than 100 character’ “Look at Me”, helps a lot. Now that I am fueled with some great knowledge and links, I am looking forward to getting my tweet on!

Thanks for joining us today!

If you have some other Twitter suggestions or want to continue the conversation with more tweet-tastic questions, please reply below. 🙂

Thanks!

*****

Our wonderful co-hostesses for the day:

Normandie Alleman

A former psychologist, Normandie has always been fascinated by human behavior. She loves writing quirky characters that are all too human. “I’m interested in the kind of relationships people have in real life. So I write about my characters’ messy, unpredictable, and inexplicable journeys to love.”

 

If there were another 5 hours in the day, Normandie would spend more time needle-pointing and playing with photography. Instead, she’s a Pinterest addict and sports junkie who’s crazy for Twitter and the color pink. She lives with a passel of children, her hunky husband, and a pet pig who loves Red Bull.

http://normandiealleman.com/

https://www.facebook.com/NormandieAlleman

https://twitter.com/NormandieA

http://www.goodreads.com/author/show/6893037.Normandie_Alleman

 

Kathy Batts

Kathy aka Jolynn Raymond’s wife, submissive, and TiH spankee. Webmistress, Social Media Manager, and supplier for endless fodder for Jolynn’s stories. You can follow my adventures on her website, or read about them in Taken In Hand and Dark Obsessions.

About Jolynn Raymond:

I’m a strong, bold, and passionate woman who does her best to live out her dreams. I’m having the best years of my life right now, and have discovered my true self in my kinky lifestyle. I’m a wife, Mistress, writer, lesbian, and grandma with a devious imagination and a taste for darkness.

My love of writing began in my early 30s and has been a passion ever since. I love to read, write, travel the world, and am a history buff. My genre’s cover historical romance, often with a spicy kinky twist to suspenseful paranormal thrillers. My love of history makes its presence in the books I write. They are often set in centuries past. I am a lover of art, architecture, and the study of diverse world cultures and have traveled to many places.

I still reside in the city I grew up and live near my childhood home with the love of my life, my two spoiled cats and our gnome, Gerome. I have been involved in the BDSM lifestyle for over ten years, and am active in the kink community. My BDSM and power exchange relationships have always been loving and committed. I am married and we practice kink and BDSM within our marriage.

Jolynn Raymond’s Dark Obsessions features posts relating to all things kink. The articles are based on the author’s own experiences living a kinky lifestyle. Ms. Raymond is a wife, mistress, lesbian, and writer committed to presenting information in a clear and concise way that will instruct and guide both those new to kink and those who are seeking to expand their knowledge. She also offers books of BDSM erotica, kinky historical fiction, and non fiction books on Domestic Discipline, power exchange relationships, and BDSM information.

http://jolynnraymond.com/find-jolynn/

http://jolynnraymond.com/

http://twitter.com/JolynnRaymond

https://www.facebook.com/JolynnRaymond

http://www.amazon.com/Jolynn-Raymond/e/B0090BBN8I/

Sheri Savill

SHERI SAVILL likes to put her name in all caps.

She is an independent author who has written nonfiction and humor for a very long time. Lately she writes BDSM erotica. And w00t, she is a real-life submissive who was into kink long before it was cool. Oh, she’s also an attorney. Because, evil.

A career in publishing/journalism led her to the brink of insanity. Or past the brink, depending on which former employer you ask.

Her hobbies include violating the rules of good writing and grammar simply because she can, directing friends to Google search, telling strangers to lighten the fuck up, and preparing for the zombie apocalypse.

Sheri’s books are said to be slightly less disappointing than Vanilla Coke. Please deposit an additional twenty-five cents for more bio.

​Sheri Savill’swebsite:sherisavill.com

​Sheri onFacebook: ​https://www.facebook.com/sheri.savill

​Sheri’s Author Page onFB  http://smarturl.it/facebookauthorpage

Sheri onTwitter  http://smarturl.it/sherisavilltwitter

​Sheri onGoogle Plus​   http://smarturl.it/sherisavillgoogle

​Sheri onOne Handed Writers: (bi-weekly)http://smarturl.it/onehandedewriters: ​

​Sheri onYouTube: (silly cartoon-videos I made) ​http://www.youtube.com/user/sherisavill